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Planned communities are urban projects that integrate multipurpose developments, with both residential and commercial properties, as well as services and leisure and entertainment options so that housing, work and leisure are accessible within walking distance.
The urban planning project of planned communities is designed to meet the natural vocation of the location and to receive a viable number of residents and traders. Therefore, since its conception, it is important to carry out a preliminary study, as well as to study the evolution of the neighborhood and how it will integrate with the neighborhoods around it and with the municipality in which it is located, and even with neighboring municipalities, positively affecting the development of the region where it is set.
By promoting urban development in a planned and sustainable way, the location’s infrastructure is planned and executed to meet the demands of the region’s residents and investors. Creating permanent urban solutions for the city in terms of mobility, friendly urban furniture, sustainability and safety. Public spaces are intended for all service and commerce needs of this population, such as schools, supermarkets, leisure areas, mobility, pharmacies, language courses, medical offices, pharmacies and even hospitals.
In planned community projects, it is necessary to envision long-term results. These are benefits that will be developed and enjoyed over time, thus bringing a quality of life to everyone who lives, works or frequents the region.
Pedra Branca Creative City: example of planned neighborhood in Greater Florianópolis
Pedra Branca Creative City is an example of a planned community in Greater Florianópolis. The urban planning and development of Pedra Branca Creative City follows the premises of the New Urbanism, promoting mixed uses of urban spaces and planning a complete, compact, connected and complex community with the opportunity of coexistence. This way was born a planned community where people can live, work, study and have fun within walking distance.
Complete
Cidade Pedra Branca was planned to receive, in the near future, 40 thousand residents, 30 thousand workers and 10 thousand students, in a balanced way. The number of blocks and projects followed a careful planning so that the location is complete and offers housing, work, study and leisure.
Compact
The compact infrastructure of the Pedra Branca Creative City encourages walkability. A concept of sustainable urban mobility, which encourages pleasant walking in spaces specially designed to prioritize pedestrians. The initiative allows people to carry out their daily activities without having to use the car, investing in walking, cycling and other active modes, in addition to providing the city with a new centrality that contributes to the development of the entire region.
Connected
The planned communities consider the requalification of common spaces, creating a network of leisure areas integrated into the natural environment, which enhances the occupation of these spaces and the interaction between people.
Complex
The innovative collaborative method for the development of Cidade Pedra Branca resulted in creative solutions and efficient projects. The methodology adopted was the Charrette, which consists of a collective, collaborative work, bringing together a multidisciplinary team to debate and co-create a planned community.
Coexistence
Pedra Branca Creative City adopts the concept of placemaking that brings a process of planning, creation and management of urban space focused on people, aiming at greater interaction between them. The development of urban space is planned to transform the relationship of people with the city, providing meeting points for a community (parks, squares, streets and sidewalks) in more pleasant and attractive places that favor coexistence.