We desire a place that facilitates the meeting of people and that exceeds our needs, at the same time as being secure, healthy and prosperous, a place that brings material and spiritual comfort. Finally, a place where urban amenities co-exist in harmony with the environment, respecting the interests of current and future generations. Welcome to the Creative City Pedra Branca!
We dreamed of building not just another real estate project but a community where people could live, work, study and have fun, in harmony with nature and within easy reach of walks.
A new centrality – a model that can contribute to reducing displacement, also inspiring other large and medium scale Brazilian cities and besides which can provide for an extraordinary quality of life for its residents and users.
Therefore, sustainability has been the inspiration and continues to be the long term goal of our business. In order to make the Pedra Branca development a reality, we searched references in various countries, researching how to find a balance between urban occupation, respect for the environment and being people focussed.
We found within the New Urbanism movement, references to guide our work, to outline innovative concepts and practises in the planning and construction of sustainable communities. With the contribution of an outstanding team of architects and engineers, and of professionals from various areas, we are constructing step by step the community that we dreamt of. For its strategy of sustainability is scaled to the district and its infrastructure – ecodistrict, buildings – green buildings – and the education of its green users, our company was invited by the Clinton Foundation to take part in its Climate Positive Development initiative, in which communities undertake not only to minimise their impact on the environment, but to implement solutions that help to reduce the damage caused by greenhouse gases. We feel honoured to be among only 18 Founder projects around the world, the first development within Latin America to take part in the initiative, and take on the challenge to further advance the implementation of practises that contribute to sustainability for the planet.
We believe in a City for the People, socialising and the interchange of ideas should be plentiful and different specialisations should be connected. This is an environment conducive to the emergence of new business, conforming to the creative city.
But we want to go further by building one of the best places to live, improving the city for people. We know that the basis of sustainability also involves the economic and social dimension and we need to radiate this knowledge.
Our development has contributed to the economic development of the region by means of job creation and the establishment of new businesses. In the social dimension, besides support for non-profit organisations active within the city, we take an active part as partners in the process of development and the integration of low income communities within our surroundings. For us, adopting the concept of sustainability is at the same time both simple and very complicated.
It is simple because it reflects our belief in the possible balance between people´s wellbeing and protection of the environment, complex because we are obliged as a company to always seek for best practises and technologies to ensure this balance.
To improve the city for people.
To be one of the best places to live by 2020.
We believe that it is always possible to do better.
We achieve results through collaborative and innovative environments.
We act with humility and respect in all our relationships.
We value the integrity of people and of processes.
We cherish sustainability and quality of life.
The creation of a district city where residents can live, work, study and have fun, all in one place, since the start has guided the creation of the City Pedra Branca district.
There are many Concepts that support the development of Pedra Branca, but taken from among them are the 10 that we consider the most relevant:
20th May 2009 – Seoul, South Korea – The Pedra Branca project was announced as a participant among 18 foundation projects for the Climate Positive Development Programme, a programme of the Clinton Climate Initiative (CCI) that supports the development of large scale urban projects that demonstrate that cities can grow in a “climate positive” manner . Climate Positive real estate developments invest efforts to reduce the amount of local CO2 emissions.
With the aim or reducing net greenhouse gas emissions of its Climate Positive Developments to below zero, real estate developers and municipal governments will agree to work in partnership within specific activity areas. This includes implementation of economically viable innovation for buildings, generating clean electricity, waste management, water management, transport systems and public lighting.
Encontro dos C40 em Seul, Coreia do Sul – 20/05/2009:A meeting of the C40 in Seoul, South Korea – 20/05/2009: Bill Clinton, former US President (centre); Richard Fedrizii, President of the USGBC; Oh Se-Hoon, Mayor of Seoul; David Miller, Mayor of Toronto; Boris Johnson, Major of London; and representatives of the 18 projects selected.